Rise of the Blogazine

Something is changing in the blogosphere.  The pictures are glossier.  The text is wittier.  The branding is everywhere.  Today Racked posted an interesting article about the age of the blogazine in which successful blogs are metamorphosing into online magazines.  Several of the sites referenced in the article I happen to visit regularly, but the majority of my time is spent perusing the personal blogs of people more like me.  That’s what I love about blogging, the ordinary people who take time out of their day to post what they are wearing or where they are shopping in between work and trips to the dentist.  Real women who may have more or less money than me, but who understand fashion and the thrill of a good sale more than some posh editor in New York ever will.  I’m not against voyeurism.  I happen to be working on a pet project right now all about the joy of living like the rich and famous.  It’s called My Fake Rich Life, and it’s a delightful stress reliever for days when I wish my own world was a little shinier.  But, the danger of surrounding ourselves with images of a lifestyle far out of reach is that we will never be happy with what we do have.  And, the danger of blogs becoming corporatized is that they will no longer offer the quirky, independent voices of real women who make fashion work for them and not the other way around.  Do I hope to make money on my blog through advertising?  Yes.  Would I love to partner with a brand I admire?  Absolutely.  But, most importantly I want to blog the way I see fit.  If that means dangling prepositions and half focused pictures, so be it.  Because I am an independent blogger with a job, I will be out of town for the next few days, but I would love to hear about what you think of the push to compete with magazines.


  1. magazines about fashion are hard for me these days. indeed, i am much more interested in reading blogs where the fashion is more attainable and personable.

  2. I agree with everything here 100%! I’m not sure how I feel about the blogazine personally, I like that the pictures are nicer, the written content is better .etc but I also think they’re missing the thing that made blogs so popular in the first place – being relate-able.

  3. I feel that blogazines and magazines are nice companions to one another. In my opinion, one shows the truly finer things that we may not be able to afford; while the other offers items, and lifestyle ideas that more easily fit within our budget. I don’t think I’d be able to live without either. 🙂

  4. I absolutely agree with everything you wrote in this post!
    I want to make money out of my blog, and work with brands, but I also want to be independent and write about what I love.